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Patreon: The Platform for the New Age of Creators (for Now?)

Publish Date: 02-03-2021

Publish Frequency:

Source: Harvard Business School


Type: Article

Synopsis: The thesis for Patreon hinges on the untapped economic value of so-called “mid-tail creators” — creators making $1k-$500k per month. Conte sees such creators as “underserved small businesses” not being chased by top talent managers because they don’t command enough earning potential in their eyes. Without time to handle business, these mid-tail creators are then left with advertising as a reasonably simple, but unsubstantial revenue model. Conte believes that membership is a revenue model especially well-suited for content creators because it unlocks value: content creators receive stable recurring revenues, and loyal fans are able to continuously consume content and maintain an ongoing relationship with the creators they love.

Public Link: https://digital.hbs.edu/platform-digit/submission/patreon-the-platform-for-the-new-age-of-creators-for-now/

Pirque Link (public):

Orgs: Patreon

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