IAB Outlook: 2021 Digital Ad Ecosystem

Publish Date: 08-03-2021

Publish Frequency: 1

Source: IAB

Author(s): IAB

Type: Report

Synopsis: Unveiled at the IAB Annual Leadership Meeting today, IAB Outlook: 2021 builds on this year’s theme “The Great Reset,” providing insights into pressing challenges marketers face. Among these include how the increased consumer time spent with digital media has illuminated a “trust gap” among consumers, brands, publishers, and platforms; growth opportunities ahead; and risks and opportunities in the consumer value chain.

Public Link: https://www.iab.com/insights/iab-outlook-2021-ecosystem/

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