IAB Outlook: 2021 Digital Ad Ecosystem
Publish Date: 08-03-2021
Publish Frequency: 1
Synopsis: Unveiled at the IAB Annual Leadership Meeting today, IAB Outlook: 2021 builds on this year’s theme “The Great Reset,” providing insights into pressing challenges marketers face. Among these include how the increased consumer time spent with digital media has illuminated a “trust gap” among consumers, brands, publishers, and platforms; growth opportunities ahead; and risks and opportunities in the consumer value chain.
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