/terminal research library 836

U.S. END-OF-YEAR FORECAST

Publish Date: 01-12-2020

Publish Frequency: 1

Source: GroupM

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Type: Report

Synopsis: Looking at 2021, an assumed second-half return to normalcy paired with the significant growth that followed the trough of the second quarter this year leads to expectations for robust growth of 11.8% on an ex-political basis, or 6% including it. For subsequent years, we anticipate slightly higher growth than we previously forecast—now 5% in 2022 followed by 4% in 2023 and 2024—to reflect what we think will be an accelerated pace of investment in digital media by marketers of all sizes.

Public Link: https://dmx9040v9xyo8.cloudfront.net/uploads/2020/11/groupmusadvertisingforecast_Dec2020.pdf

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