Global Consumer Insights Survey 2019

Publish Date: 18-04-2019

Publish Frequency: 1

Source: PwC

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Type: Report

Synopsis: PwC’s 10th annual Global Consumer Insights Survey (GCIS) — which gathers the sentiments of more than 21,000 online consumers in 27 territories — shows that in addition to the traditional return on investment (ROI) metrics used to determine a company’s success, we need to introduce another metric, one with a laser focus on customer experience: return on experience. Whether your organisation is in the business of household goods, health services, selling cars or financial services, delivering a superior experience will be what makes you a winner.

Public Link: https://www.pwc.com/gx/en/consumer-markets/consumer-insights-survey/2019/report.pdf

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