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China Digital Consumer Trends

Publish Date: 01-09-2019

Publish Frequency: 1

Source: McKinsey

Author(s):

Type: Report

Synopsis: New research from a survey of 4,300 Chinese consumers suggests a path forward for brands and marketers seeking the next wave of growth.

Public Link: https://www.mckinsey.com/featured-insights/china/china-digital-consumer-trends-in-2019

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