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Connected TV

Publish Date: 01-11-2019

Publish Frequency: 1

Source: IAB


Type: Report

Synopsis: How advertisers can tune in to Connected TV The UK Connected TV (CTV) market has been gaining momentum over the last 12 months as audiences have continued to diversify their viewing habits. In turn, brands are tuning into the exciting new opportunities that CTV offers. Drawing on advice from a range of industry experts, our Connected TV guide explores key considerations for advertisers looking to get the most from this booming market.

Public Link: https://www.iabuk.com/sites/default/files/public_files/Connected%20TV_digital_pages.pdf

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