China Media Inflation Trend Report
Publish Date: 18-11-2019
Source: R3 Worldwide
Synopsis: The overall economic environment in China shows a lower growth rate with an estimated increase on the CPI, where total media spend is only 2.8% higher than the same period last year. This is much lower than the comparison between Y2018 and Y2017. This will have a negative effect on the inflation of media price. However, the Chinese government has plans to reduce the interest rate to push consumer spending, which is good news for advertisers.
Public Link: https://rthree.com/insights/china-media-inflation-trend-report-2020/
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