China Media Inflation Trend Report
Publish Date: 18-11-2019
Source: R3 Worldwide
Synopsis: The overall economic environment in China shows a lower growth rate with an estimated increase on the CPI, where total media spend is only 2.8% higher than the same period last year. This is much lower than the comparison between Y2018 and Y2017. This will have a negative effect on the inflation of media price. However, the Chinese government has plans to reduce the interest rate to push consumer spending, which is good news for advertisers.
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