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Growth of the Blocked Web 2020 PageFair Adblock Report

Publish Date: 15-01-2020

Publish Frequency: 1

Source: Blockthrough


Type: Report

Synopsis: This year’s report is also the first to feature a comprehensive breakdown of the diverse strategies top US publishers are using to mitigate the revenue loss that arose from adblocking, as well as an overview of the vendors that publishers are working with to resolve this complex issue. It’s a fascinating glimpse into how radically the adblock recovery category has transformed over the last five years

Public Link: https://s3.amazonaws.com/media.mediapost.com/uploads/2020-PageFair_Blockthrough-Adblock-Report.pdf

Ahead Link (paywall):


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