The Infinite Dial 2020
Publish Date: 19-03-2020
Publish Frequency: 1
Source: Edison Research
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Type: Report
Synopsis: The Infinite Dial® study uses the gold standard of nationally representative survey research—a random probability telephone sample comprised of both mobile phones and landlines— of all Americans ages 12 and older. Findings from the Infinite Dial have become the barometer on digital audio and other digital media consumption, and is widely used and quoted by broadcasters, podcasters, online radio publishers, ad agencies, and the financial community.
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