ISBA PROGRAMMATIC SUPPLY CHAIN TRANSPARENCY STUDY
Publish Date: 28-05-2020
Synopsis: The advertiser-funded ISBA Programmatic Supply Chain Transparency Study, in association with the Association of Online Publishers (AOP) and carried out by PwC, marks the first time that programmatic advertising supply chains – the way in which advertisers and publishers are served by the programmatic ad delivery system - have been mapped from end-to-end, anywhere in the world.
Public Link: https://www.isba.org.uk/media/2424/executive-summary-programmatic-supply-chain-transparency-study.pdf
Ahead Link (paywall):
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