Covid’s Impact on Ad Pricing

Publish Date: 28-05-2020

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Source: IAB

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Type: Report

Synopsis: Two-thirds of advertising sellers—including publishers, platforms and programmatic media sellers—have had advertising rates decline since the Covid lockdown began . Publishers that sell ads directly have been significantly more impacted by ad rate reductions than programmatic specialist. Display ad CPMs have been hit hardest by price reduction. Ads on connected devices (CTV/OTT) are showing the greatest price resilience

Public Link: https://www.iab.com/wp-content/uploads/2020/05/IAB_Sell-Side_Ad_Revenue_2_CPMs_5.28.2020.pdf

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