/terminal research library 1191

Internet Trends 1997

Publish Date: 28-05-1997

Publish Frequency: annual

Source: Morgan Stanley

Author(s): Mary Meeker Sharon Pearson

Type: Report

Synopsis: In this report we describe the trends, the companies, and the outlook for Internet-based retailing. Based on our review of the development of retailing in the past, we conclude that, in time, the opportunity for retailing and direct-marketing cost savings on the Web will be significant, though it will likely only affect certain retailing sectors.

Public Link: https://www.bondcap.com/report/it97/#view/1

Ahead Link (paywall):


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