Internet Trends 1997
Publish Date: 28-05-1997
Publish Frequency: annual
Source: Morgan Stanley
Author(s): Mary Meeker Sharon Pearson
Type: Report
Synopsis: In this report we describe the trends, the companies, and the outlook for Internet-based retailing. Based on our review of the development of retailing in the past, we conclude that, in time, the opportunity for retailing and direct-marketing cost savings on the Web will be significant, though it will likely only affect certain retailing sectors.
Public Link: https://www.bondcap.com/report/it97/#view/1
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