YouTube's audience on TVs soars, but TV advertisers go slow

Publish Date: 23-06-2021

Publish Frequency:

Source: The Information

Author(s): Sahil Patel

Type: Article

Synopsis: Viewers of YouTube, who have long watched the popular video service on their phones and computers, are now increasingly watching it on television sets, according to new data shared with The Information. But despite the shift, some traditional TV advertisers are still balking at moving their ad dollars to the service.

Public Link: https://www.theinformation.com/articles/youtubes-audience-on-tvs-soars-but-tv-advertisers-go-slow

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Orgs: Google

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